Whether you are a small or large business does not absolve you of the need to have a strong presence on social media channels across the world. The globalization effects are real, and people are learning new cultures very fast. Today, shopping online and engaging companies using their social media profiles is becoming the norm, so customers expect you to have a social media presence. Thus, many companies already have a Twitter and Facebook or Instagram page, but that is not all there is to have a social media presence, you have to embrace other aspects too. Here are reasons why businesses should adopt a social media marketing strategy.
Social media marketing brings results
The businesses that go with social media marketing gain at least 50% new prospects and 10% new customers in the first month of acute engagement. Moreover, the business also gain a significant boost in brand appreciation by customers, which will translate to future considerations for choosing the brand when buying goods and services. The social media pages and the marketing campaigns you run enable you to get direct customer by influencing their desires and convincing them of your ability as a business to fulfill their needs.
The social media marketing is important for building the right credibility of your brand because it has numerous opportunities for learning what customers want and giving them assurances regarding your position on several issues. It also gives you the chance to highlight different aspects of your business such as daily operations and customer service examples. You interact with people in public, and they can see your company culture in action. Thus, you have a chance of building your credibility beyond what you could achieve with standalone posters and billboards. The holistic marketing experience that social media provides is a major reason for using the platform.
Marketing thrives on creating a specific niche and presenting it with tailored solutions to fit needs and to address all challenges that customers would present. Social media gives you insider information about customer profiles. It tells you where they are and things they life such that you can target your marketing message appropriately. You could make it easy for them to identify with what you offer from the start and where it can fit in their life. This opportunity remains unmatched by any other avenue for marketing your product. You gain new targets that will fit everything you want in your market then bombard them with sweetest deals that are hard to ignore.
Instead of investing millions in research on customer surveys you can just talk to your buyers on a daily basis, always bringing up new issues for them to respond to in various ways. In a month or half a year’s time, you will be swimming in customer intelligence data ready to launch new products or discount campaigns that address your customer needs, and in the process, you beat the competition and earn massive revenue amounts to grow your business.
You must check out the opportunities for social media marketing because they transform business growth and development opportunities beyond imagination.